This week in class we presented our project on different pop-cultures from different eras, so we didn't really have much to talk about. But we did watch a few videos on advertisments for Ameriquest insurance. And I have to say.. you were SO right, when I went to tell my family about these commericials I forgot the name of the insurance company:.
I have coe to the conclusion that some commercials can be funny and entertaining, but really in the end all we remember is what was entertaining about the commercial, but not what the commercial is for. At first the "entertainment" tactic seems like it would make sense, but what is the audience getting out of this besides a good laugh? Nothing really. These commercials that we were shown had absolutely no information about the company itself, and no way to contact them, all it gave us was that they wouldn't judge, but really what good does that do them if with no information about them in their commercials so no one can contact them, hence no customers.
I believe there should be a way for companies to make their commercials entertaining and still provide the necessay information about the company for a consumer to make a decision, or be influenced enough to purchase this product. For example, I find that the Dairy Queen commercials do just that:
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