Journal #9

This week we are working on a brand new project. We were given groups to work in and a specific object that we are meant to create means of advertising it. This is the practice before we do our big presentation in a conference style.

My groups product was jeans. My group came up with the "Canadian Beaver". It's kind of a mockery of "American Eagle". I have to say though, if this was a real product, I'd probably buy it. I mean, where else can you get jeans that identify you as a Canadian for the low, low cost of $20.99?! 

This project was a good exercise so we can learn how advertising companies think, and the process they go through to try and sell us their project. It's not as difficult as I thought it would be on one hand, then on the other it's not as easy:|. Jeans are a pretty difficult product to advertise because there are so many competitors. But, I think my group did a very decent job of doing so. **Watch out American Eagle.. Here comes The Canadian Beaver!